Facebook, algorithms, ads and organic reach

When I first started off in digital marketing people would look wide eyed when I said that I got paid for managing people’s social media accounts. ‘You get paid to sit on Facebook and Twitter all day!!’ was the general response. I still get that reaction quite a bit. The general feeling is that posting […]

What makes a good promo video?

For many businesses incorporating video into their digital marketing can be a scary proposition. Knowing where to start can be difficult. But the reality is that video simply has to become part of your present and future marketing. Just look at some of these trends for video in 2017 – it is here to stay […]